Top 10 Tactics For Promoting Your Site Online For FREE

These Are The Top 10 Tactics for Promoting Your Site Online for FREE. For most business owners, getting a free traffic for their site is probably the biggest question.

With following those tactics, I can assure you, that your site will get free exposure and will generate new potential clients for your online business.

#1 – Enlist Your Web Site

With so many hot & free internet directories, you can bet that when signing up to those directories and putting your site details on them, you will get noticed. This is probably the easiest and most effective way for free web site promotion.

#2 – Become a Friend of Forums

There is no better way to say it – Forums are free! Today you can find a forum almost for any topic or audience niche that you like. With shearing information with the forums audience you can get free traffic to your site and benefit from it in a way that you never seen before.All you need to do is to locate your designated forum (type in your favorite search engine, “Your Topic + Forums”), log in and start posting content.

Inside Tip: Add a unique signature to every post with direct link to your site.

#3 – Write an Article

As you can see, writing articles and submitting them to the biggest articles directories, will be a great way to promote your site online. In case your site is offering a special product or service, then simply write a small review on the product and don’t forget to place a link to your site.

#4 – Write a Press Release

Well, it’s not as difficult as it sounds… Do you find yourself explaining to your potential clients what’s your business is all about? I’m sure you do.

A press release is pretty much the same, but only online. Inside Tip: Write 2-4 sentences on your business / product and send it to your friends and family. Ask them to pass it on to their friends and family…

#5 – Use Social Media

You probably have a private profile on Facebook or other social network (Twitter, MySpace etc). Well, why not open a profile for your online business as well?

You can harness the power of social media networks to promote your site online for free of charge. Getting more friends = more free exposure to your site!

#6 – Open a Blog

This is one of my favorite tips. With great systems for blogging such as Blogger and Word Press, anyone can open a blog and start writing on whatever he likes.. Did I mention that opening a blog is free?

#7 – It Pays Off To Be Nice Online

Funny thing is the Internet, you can meet people from all over the world, open new bridges for your business and even better, you probably can be assisted by those people for promoting your site online. Be nice online. Make new friends (site owners) and ask them to link to your site from their site. It will bring you immediately new free traffic and most likely will assist you on Google ranking.

#8 – Banners Are Not Dead

This is a tip that most business thinks it’s reserved only for paid traffic. It’s not. Make a banner ad, and ask your other online business to swap with their banner ads. Both of you will get new traffic resource to your sites.

#9 – Webinar and Online Tutorials

There are so many free online webinars that will give you new information (and free) on how to promote your business online. Most of them will give this free online course, simply for you to sign up to their newsletter. It worth it…

#10 – Let Everybody Know About Your Online Business

This is probably the best and most common way for getting free promotion to your site – simply talk about it. After all, word of mouth is worth a lot, and everybody is doing it.

Add your web site URL for your print and business card, mention your site in daily conversations and let the traffic roll by itself.

For More Information on “How To Kick Start Your Online Business”, Visit the Free Internet eBook Marketing Library

Beyond the Newbie Internet Marketer – Sometimes You Need More Than a Plan

Having a strong, effective well thought out internet marketing business plan is mandatory if you as a new internet marketer will move to the advanced stages of this business. It is also essential for your online business growth as well as it’s long term success. The important thing for you to understand is that sometimes you will need more than a plan to accomplish the move beyond the newbie internet marketer. Why is this true?

Just having your plan will not really be of any assistance to you or your business if you do not put it into action. Is it not true that it is you that will be you running your business not the plan? By you knowing and understanding this, you are in a much better position to take the necessary steps to make sure that you now follow through with your plan.

So after the new internet marketer has determined just why he or she  is motivated to be in internet marketing in the first place, has  done the necessary research to determine just what niche they will be promoting and how they will do it, now is the time for you to use your personal feelings, qualities, and strengths to make your plan take hold and work. Some of the qualities you will need to develop if you don’t already posses them are;

- Determination,
New internet marketers will need to have determination to help them to get past all of the setbacks and failures they may face when trying to develop their business. The determination to do whatever it takes to not fall prey to the notion of giving up to failure to every obstacle they may encounter. You will need the ability to stick with your decided internet marketing business model before giving it up for some other one just because you don’t see immediate success. It is your determination and willpower that will enable you to be successful in the end.

- Steady Perseverance,
Steady Perseverance is very much similar to determination. The definition of perseverance is to be able to continue to stick or follow a course of action, a purpose, in this case your internet marketing  business plan, in spite of difficulties, obstacles, or discouragement. Because it is a fact of life that unforeseen or planed for difficulties, obstacles, and discouragement is a part of every day life, you should expect that these things will also turn up in your online business endeavors. Grow beyond the newbie internet marketer by developing this quality if you do not already have it. Doing so will also make it easier for you to put in the hard work required to be one of the successes in this field.

- Focus,
It takes being able to focus to run or operate any business so why should internet marketing be the exception. For your continued growth as a internet marketer it is imperative that you are able to remain focused on the task at hand, to be able to not be distracted. You should have or develop the knack for being able to know what is important in your online business, and what task should be done next. Learn how to identify and eliminate the distractions associated with your internet marketing business.

Learn not to spend time on things in your business that don’t have to be done now. Focus on the things that need to be done today to increase your businesses immediate income making potential. While spending time on tasks like sprucing up your website, reading email, or posting comments in forums are or can be useful, you don’t want to spend all of your time on them, understand that by doing so you will be distracted from giving your online business the work in the most important areas that bring in potential customers, promote your product or service, or make money for the business.

Remember there is only so much time in a day, you must learn how to use it wisely, focus will help you do just that. Focusing on the most important or most difficult tasks first, will ensure that your internet business gets the vital maintenance it needs on a daily basis. It would even help further if you would set up mini weekly work plans or schedules to prioritize the work you will need to accomplish on a daily basis checking the tasks on the list off as you complete them.

Keep in mind the whole purpose here is to get  the new internet marketer in the best position possible to advance in his effectiveness and abilities to operate a online business project successfully.

Having and developing  the characteristics of determination, steady perseverance, and the ability to focus with practice will not only help to make operating your internet marketing business much more enjoyable, even fun, it will take you a step further to growing beyond the newbie internet marketer.

Home Based Business – How Can the Primary Care Giver Manage Family and Children

Operating a home based business for men or women who have children or teenagers is more than a full time job. You will need balance with your family life and your professional life. A well thought out organized system of time and activity management, depending on the age of the children, will be essential. If you are unable to balance it well, it may have a negative consequence on your children, not to mention its adverse affects on your online home business.Being the business owner will mean shouldering the whole responsibility for its success and there will be objectives and cutoff dates to meet. If things are not done on time, you will need to put in makeup time in order to complete the tasks. Stay up late, get up early or work through a weekend. It is your business and the success is in your hands.Raising a family with all its tasks and responsibilities is more than a full time job. Now add in a part or full time business. Many men and woman tend to fail with their home businesses due to the overburden of responsibilities between family and business.Depending on age and number of children in the house, you can be looking at a lot of noise, chaos and time to meet their needs. Until children are of school age it is wise to make some child care arrangements for at least part of the time. Perhaps sharing care time with another family or relative. Naps are great but they never really last that long. And being with your children is often a primary reason to work from home, the flexibility of time. Can you put in some hours before they are up or later in the evening, forsaking the late night TV?Men and woman cannot succeed in business if they are unable to prevent the children from interfering during the online home business hours or make arrangements for childcare. Sometimes the situation can feel overwhelming and helplessness results, effecting both home life and business confidence.Below are few tips which might help you to handle your home based business and children at the same time.Childproof your workplace:Make your work area child-proof instead of trying to instruct your children to value your workplace. Let the kids be kids. You’ll need to organize yourself by setting up your workspace and managing your schedule in accordance to the needs and schedules of the children. For example, women may work while the kids are in school, and again after, they are settled in bed for the night.If you have equipments which the children aren’t supposed to touch, instruct them strictly not to. Never allow children to play in your office because it is not their play zone. In order to protect your equipments, you’ll need to keep your work area locked or impose firm rules for staying away from your workplace.Outline Work Schedule:Older youth can sometimes pose the least challenge as you work productively. But often they have after school activities and it is easy to feel like a taxi driver. Time with them, for example, making the baseball game or whatever activity they have is really important. Here again is where you prudent use of time management will come into play.You’ll need to explain to children that you do your work at home so that you can be near them whenever they need you. Make them understand that you’ll need to work in order to earn money to give them a better life.Once your children respect the necessity of your work, you could outline your work schedule and explain it to them. However, make them understand that emergencies are unquestionably a rationale reason to disrupt your work.Finding Options for Childcare:Schedule your work around the needs of your infants. Their nap-time offers the best option for getting your work done. Organizing the proper schedule for your toddlers concerning eating, sleeping and playing will help you to manage time for your business.If you are working at your home office with children at home, especially if the child is a toddler, you’ll need to have some kind of childcare system. If not, then you’ll need to be prepared to take breaks to give attention to your child whenever it needs you.Flexibility is an ultimate solution for balancing your home based business and family priorities. Maintaining a deep level of focus on work for long periods is next to impossible with young children unless they are in school, but your organizing tactics and proper scheduling can help you achieve success in with your online home business and family. After all, isn’t that one of the big benefits of working from home?

Home Based Businesses – Get the Facts

This country was built on the effort and integrity of the individual. Many people have just had enough of putting in their time and effort to make profits for someone else. Even if you did want to go to another job, the choices are just not as available as they were in the past. People want to spend more time with their families. Is it time for you to create your own change in lifestyle? What can you do?Find a Home Based Business that is right for you.Real businesses require 3 vital sets of ingredients:
Your Passion and Vision
Investment of Time and Money
Solid Business Planning and Support
First and foremost, forget the “get rich quick” mentality.Get clear why you want a business and not just another job. What exactly are your goals? Write them down now.Look for a product or service that matches you, your passion and your personality. Seek products and services that are actually in alignment with your values and lifestyle. Be sure there is a product to be sold. If you cannot clearly define the product or service, this is a red flag. Ask: “Is this a product or service in which I can have confidence in feel good about marketing?” Products with superior quality that make life better for people are sure winners in the marketplace today. And by the way, feeling good about your Home Based Business is one of the main ingredients for your success!Learn how profits are earned in the business you are considering. How do profits make their way to your pocket? There are some very good MLM companies and products out there, as well as direct sales organizations. Have a definite income goal. Do you want to a make a few extra dollars a month or you are clearly focused on building wealth, financial security and personal freedom? If you are a BIG thinker, look for products and services that have maximum up front and long term profit potential.Capital is required. It is your money, your time. There is generally a direct correlation between the capital outlay for a business start up and the profit potential. Get a complete list of everything you will need to get started and how much it cost. Calculate how much money you will need to live on while you are in the development phase. Create a 2 year business plan. Be clear about how much time and energy you are willing to invest into your new venture. Seek out a Home Based Business that has a system that allows you leverage your money and time for maximum profits.Research the company: Due diligence. Not everyone is successful in business. This is a cold hard fact. There are people who jump from one business to another and never put in the real time and effort to have success. There is a lot of hype out there. There is also a lot of misinformation on the internet. Get the facts. If you see information that is negative about a company, look to see if there is a hidden agenda for another company. There is absolutely no integrity in this kind of marketing. Attending live business presentations online or by phone or in person allows you to get a gut-feel for the people who will be working with you. Talk directly to people who are actually with the company, using the products and services and who are in the business you are considering. Ask questions until you are satisfied.In summary, know WHY you want your own business, write it down in detail. Seek out products or services that you can feel good about. Your confidence and belief is “the attractive factor” that draws customers to you and your business. Get all the information you can upfront. Be sure you understand how the compensation plans works. Know what is required of you in terms of time, energy and financial capital to achieve maximum profit. Seek out companies that have proven systems that are simple and easy to follow. Successful entrepreneurs make decisions and act based on facts, values and integrity.

The Beauty & the Frustrations of an Internet Home Based Business

Introduction:The reason why we are able to write on this subject is because we have been through the process of everything that we are writing about. If you would like to catch up on our previous articles you can visit our blog, there you will find all our previous materials relating to subjects like the one mentioned above.Unlike most of our past work experiences if something went wrong in the workplace, in relation to equipment, advertising, or even a fellow co-workers did not turn up for work, the problem and the cost of the problem overall was that of the company and not you as the worker. Admittedly, if you where the manager then depending on your responsibilities you may be initially in charge of sorting out the problem but the overall expense comes down to the company owners and not you. Having your own International Home Based Business (International, in our case anyway) you are responsible for all aspects of your business, so lets discuss the frustrations.Frustrations:Most people starting off in their own Internet Based Business will have a huge learning curve in relation to (1), being a business owner and (2) being responsible for every decision made in relation to funds spent in and on your business. This normally comes down to advertising. To be successful in the Internet field you have to advertise on the Internet and be able to advertise successfully or the Internet will gobble up your money. This is experience talking (or writing for that matter). These costs coupled with education needed to be able to advertise on the Internet successfully can amount to quite large sums of money in the beginning. Not a lot of people will tell you that, we are, it can be quite expensive, so tread carefully.Before we actually get into the frustrations proper, here is a huge piece of personal advice and that is, get educated on the Internet before you start spending, it will be money well spent. Even the best in the world have coaches; I believe Tiger Woods has seven different coaches at this present time in his life. We are however, speaking from experience and if you would like to be guided where to get the education from then please feel free to contact us, this is a give and get world. Our information is totally free, where here to help if we can.Frustrations Cont:Identifying an educator was one of our major frustrations that challenged us. Trying to identify a coach who can give us the education we needed to have a successful Internet business was really tough going for us. Everyone we turned to either did not want to give out names or advised to do our own research. Just give me a reputable person who can help us!!!! There are tons of people out there on the web right? Everywhere you turn they are popping up everywhere. Even though you are in the Internet business it does not stop you thinking about being ripped off, we all tend to be skeptics at this time right? Frustrated or what!!! You guessed it. So thousands of dollars later and a ton of wasted marketing however, if we where educated properly in this field we could have put to our hard earned money in advertising that works if only, if only someone could guide us to the correct person.We eventually found our educator so, on that note you can use us for this information and save yourself thousands of dollars. We at this time introduce all our new team members to our educator personally. Look after your team and they will look after you.Beauty:We now arrive at the best part of the article and of course that is the beauty of having an International Home Based Business, working from home and having the beauty of working your own hours. And, with most Home Based Businesses as long as you have a laptop and a cell phone you can conduct your business from anywhere and from any country. You are answerable to no one except yourself, which in turn requires your own self-discipline of course. The beauty about an Internet Business is once you have sorted your Internet marketing out and the money starts to roll in that’s when the beauty of a Home Based Business really starts to take its affect. And, you absolutely realize that it was one of the best decisions you made in your life and you would not have it any other way. So if your struggling at this time just hang in there, it will come to fruition. Any successful Home Based Business Entrepreneur will tell you they would not have it any other way and I support that statement 100%. If you are a struggling Home Based Business Entrepreneur, feel free to contact us to see if we can help in anyway, we are here to offer up any information we may have that may assist you. Additionally, if you are thinking of going into the Home Based Business field we offer a free 30-minute consultation answering any questions you may have. This is Michele & Deka signing off. To Your Success.

Earning an International Business Degree Gives You a Big Advantage

Careers in international business are very rewarding and high paying and so it makes sense to earn an international business degree so that you can face up to and meet the many challenges that await you in this field.

In fact, if you want to advance in global business then you must have a relevant degree which will prove to be a major asset and which will help you achieve more success. It is quite obvious that people with a degree in international business will stand a better chance of obtaining a high paying job in international organizations as compared to those who simply possess a degree in business.

No doubt, both kinds of people are going to possess sound knowledge about business but with a degree in international business you will always have an advantage over those who do not have such a degree.

There are numerous schools out there that are offering such degrees. These schools have just one mission and that is to produce the best students who can handle the intricacies involved in doing business outside the borders of their home countries.

There are several famous schools that offer relevant degrees including names such as University of Phoenix, Walden University, Kaiser College and Argosy University. It is up to you to contact these and other colleges to find out what courses they offer, their fees and basic entrance requirements so that you know which school is offering you the kind of degree that will help further your career goals.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.